You’re wearing a brand new pair of shoes when you step on a wad of chewing gum. You can feel the gum stretching up from the ground as you lift your foot, revealing a stringy mess. Isn’t it the worst?
In the world of packaging, industrial adhesives can behave in a similar way, which we refer to as “chewing gum failure.” If you’re seeing pop-opens in your plant, there’s a possibility it could be a chewing gum failure. Like chewing gum, the adhesive appears stringy and is visible on both sides of the substrate.
What Causes “Chewing Gum Failure?”
There are a few reasons this type of case and carton failure might occur:
- The adhesive is too hot
- There’s too much adhesive
- The adhesive is too slow
To resolve this issue, you can try the following:
- Decrease the running temperature
- Reduce the bead width
- Seek a faster setting adhesive
There are a number of adhesive-related issues that can cause packaging to fail, so we always recommend you work with your industrial adhesive supplier to identify the issue. For more information, contact us at 1-800-844-1740 or us the contact form below. Our adhesive experts are available 24/7 to provide technical support.